Truck lovers know the deal: if you're looking for power, performance, and durability, you’re probably choosing between a Ford F150 or a Ram 1500. These trucks have long been at the top of the game. But with new models dropping and prices fluctuating, finding a deal that actually makes sense can be harder than it looks.

Ignore the dealership hype or flashy commercials. If you rush into the first offer you see, you might miss out on serious savings or better incentives elsewhere. Here’s what to look for if you want a new (or new-to-you) truck without overpaying.

First, let’s break it down. The Ford F150 continues to dominate thanks to its wide range of trims, engine options, and tech-forward features. From worksite warriors to weekend warriors, there’s an F150 configuration for just about every lifestyle.

Meanwhile, the Ram 1500 has earned a loyal following for its smooth ride, bold interior, and aggressive style. It's especially attractive to drivers who want a truck that feels just as good on the highway as it does hauling tools or toys.

So what’s the best move if you’re in the market now?

Here’s what to watch for:

• Zero-down options – Many regional dealerships are offering zero-down lease or finance deals, especially on 2024 models as new inventory rolls in.
• Dealer cash incentives – Ford and Ram frequently run limited-time offers that can knock thousands off MSRP. You just have to know where to look.
• Certified pre-owned steals – CPO F150s and Ram 1500s can come with extended warranties and look brand new, all for a fraction of the cost.
• End-of-month timing – Shopping in the last few days of the month can unlock more aggressive pricing as dealerships try to hit their quotas.

Another tip? Don’t be afraid to cross state lines. In many areas, prices can vary wildly just a few hours apart. Some buyers have reported saving $2,000–$4,000 just by expanding their search radius.

And if you’re upgrading or trading in your current vehicle, make sure to get multiple quotes — either online or from local dealers. Your current car may be worth more than you think in today’s used market.

There’s also an emerging trend to keep in mind: online buying platforms. Places like CarBravo, TrueCar, or even the manufacturer websites now allow you to compare incentives, reserve vehicles, or complete the entire buying process online. This can help you lock in pricing without ever stepping foot into a dealership.

Bottom line: There are great deals out there — but they go fast. Whether you want a brand-new 2024 Ford F150, a decked-out Ram 1500, or a certified pre-owned model, knowing when and where to look can make all the difference. Act quickly and you could be behind the wheel of a truck that does it all… without paying full sticker price.

Ready to start your search? Compare deals in your area and see what’s out there.